Continuing her passion to start her own company one day, Woo studied at Cornell University where she received her BS in Fashion Design and Business. Her luxury background was developed with companies such as Louis Vuitton, Derek Lam and Chanel, thus influencing her taste for quality and design. Coupling her style with her love and support of the environment, Woo offers a unique perspective to the fashion market.
Woo's environmental and social support is reflected throughout the company. Having always been passionate about environmental causes, she wanted to start a brand that reflected a modern woman's version of environmental fashion. "The future of fashion relies on both the ingenuity of design and the sustainability of the environment," states Woo.
Susan Woo's brand philosophy represents the modern way of living and dressing: blending high design with both environmental and social consciousness. She believes that being a socially responsible company means more than just using organic fabrics. While all of the fabrics used are 100% eco-friendly and sustainable (and includes organic wool, cottons and cashmeres), they are also sourced from companies that have a strong environmental commitment. Extra steps are taken to ensure that her everyday operations are environmentally conscious and energy-efficient as possible. Finally, she ensures that all of her garments are produced using fair labor practices. Woo's mission is to show the most discerning fashionista that being "environmental" means creating the highest quality product.
Susan Woo has been featured in Vogue, New York Magazine, Elle, Daily Candy, Forbes, Women's Health, Blackbook, Nylon, and named one of Oprah Magazine's Top Ten Upcoming Designers.